Saturday, February 17, 2007

Dove is Pro What?

My next post is up at the Digital Hive Blog wherein I ponder the effectiveness of the new "Dove® is pro.age™" campaign.

At first blush I applaud the boldness. I can forgive the attempt to manufacture controversy with the "commercial that couldn't be shown on TV" because I like the spot. Dove takes the campaign further with a discussion board, which I snarkishly suggest better be 100% legit. Check it out, and if you are a "woman of a certain age" you can sign up for the next casting call.

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