Tuesday, March 13, 2007

Real Beauty...According to British Telly

I have written of my admiration for Dove's "Campaign for Real Beauty" and via the fabulous Ameliatorode blog I was introduced to this promo spot for the UK's Channel 4 screening of Ugly Betty. I love a snappy parody - and this is the snappiest.

3 comments:

Amelia said...

Thank you for the shout out.
I agree this is a great use of parody - and such a smart way to connect with the target audience.

Slinky Redfoot said...

I like it, although it doesn't make fun of Dove enough

Moda di Magno said...

Slinky! It is successful because you know it is knocking the Dove campaign and elevating Ugly Betty at the same time. Silly boy!