Wednesday, May 23, 2007

Good Work, Good for a Laugh

Kiwi brewer Steinlager recently launched a great campaign called Win Nick's Life to introduce their product to the United States. On the splash page Nick looks prohibitively young - but in the videos that introduce the contest he presents himself with no doubt that he is of age.

The New Zealand sense of humor is similar to the Aussie sense of humor (hold your angry comments) and I hope visitors will recognize it as completely different than the British sense of humor.

You must be 21+ to enter the site, but unlike the pitiful Bud.tv - it's actually worth the entry.

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