Tuesday, June 30, 2009

Marketing 101: Is the ask clear?

In a "greening of the office" move my company is eliminating paper coffee cups. I think that's a good thing. We were asked to bring in a mug - so I dug this one up.  I think it fits our marketing model.  The ask is clear and concise (if a wee bit grabby and creepy.) No, BU, you are not in my will.

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